ARR Health Check

Is our ARR healthy compared with our peers?

Paste your numbers and the benchmarks you have. We check nothing important is missing, then build a request that compares them fairly.

Use sanitised content only. Nothing personal, confidential or client-identifiable.
Step 1 of 3

Paste what you have

Board prep notes, an ARR bridge, a dashboard export or a benchmark survey extract. Messy is fine.

Start from an example

One line is enough.

Board, investors or leadership team.

What kind of business is this? Optional

It affects which comparisons are fair.

What do you want back? Optional

Your figures and any benchmarks, as they are, minus anything personal or confidential.

Tip: you can also attach files, such as an export or a report, in your AI tool. The request tells it to treat them as evidence too.

What helps

The more of these you include, the fairer the comparison. We never add benchmark figures of our own.

  • ARR and growth rate Current ARR, the figure a year earlier, and the period the growth covers.
  • Retention (NRR and GRR) Net and gross revenue retention, with the period each covers.
  • Churn and contraction Customers or revenue lost, and downgrades.
  • Sales efficiency (CAC, payback) Acquisition cost and payback, and how you calculate them.
  • Benchmark figures you have, with source and date Each peer or survey figure, where it came from and when. Unsourced figures are treated as unverified.
  • How the benchmarks define their numbers How the source defines ARR, NRR or payback, and the size and segment of its peers.
  • Where your own figures came from Source and date of your figures, and whether they are audited.
Paste something to continue